STAND NUMBER: 1321
Typically feedback systems rely upon the customer to choose to leave their views relating to a particular sale or service experience. This approach often results in customers choosing to opt out if the experience was acceptable with many customers only leaving feedback if the service was deemed to be exceptional and worthy of a mention or alternatively very poor. This means that many businesses rely upon a very small sample of their total customers to measure customer satisfaction. Instant Feedback gives you the opportunity of gaining feedback from all of your customers allowing you to gain a true understanding of your customer`s views.
A recent survey states that 72% of customers visited only once in the past 6 months. Furthermore, researchers at Harvard have found that if you increase repeat visits by 5%, you can raise your profits anywhere from 25 to 125%.
Feedback from every customer allows you to engage with every customer and ensure that customers are 5 star happy, for those who are not act and take action to encourage the customer to return.