Jurgen Ketel


Jurgen Ketel started selling loyalty programs in the UK hospitality and retail market since 2008 and has been the MD of Givex’ EMEA branch since 2011. Givex assisted Costa launching their Loyalty program back in 2008, as their technology partner and many other brands followed.

Jurgen is a firm believer of the ‘collaborative platform’ model, where leading technology companies integrate with each other and give merchants the option to choose from best of breed partners, to create their own optimal mix for customer loyalty and engagement.

Givex is a global leader in cutting edge technology. The Givex platform provides tools that drive customer engagement and accelerate operational efficiency, while generating the valuable and actionable data that is crucial to maintain a competitive advantage in today''s fast moving economy. The Givex platform is used by thousands of clients in over 55 countries since 1999.

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PANEL SESSION: Building Loyalty Through Technology