Scott Muncaster


Scott Muncaster is the MD of Adactus and Data Know How, providers of software solutions and services to the Restaurant sector. Adactus build ordering, booking and loyalty solutions while Data Know How offer data analysis and insight services.

“We help our clients engage with their customers through technology, creating a value exchange where both customer and client win. The customer gets a more relevant, personalised experience in ordering, booking or participation in a loyalty programme; the client gets a higher conversion rate and valuable insight data to drive continuous improvement. Most importantly, everything can be measured – and therefore managed.”

Before acquiring these businesses, Scott developed a number of customer ordering and fulfilment solutions at Marks & Spencer before he switched to the Restaurant sector with Yum! (Pizza Hut) then as a consultant to several national chains.

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