How mobile apps and websites are shaping takeaway and restaurants’ branding identities

Bar Tech Live blog post 1

In our world of mobile technology and smartphones, it is growing increasingly hard to separate leisure usage from business usage, especially when considering the overgrowing popularity of app usage as a whole. In the UK 78% of the population own a mobile phone while globally there are more mobile phones than there are people. Out of these users the average person checks their phone a staggering 110 times a day! Clearly, apps have become the dominant portal for information which is why businesses have honed in on the app market for marketing and branding. 

Takeaway and restaurant owners should take note of this ever growing technology sector and consider implementing applications of their own to maximise their image and identity among potential clientele.

Why an app for your takeaway or restaurant is essential.

As a takeaway/restaurant owner, you are the master of solving the problem of hunger. In case studies, it was shown that businesses which implemented app integration into their branding saw a minimum of 51% increases in growth within their spending per order. On average the spend-per-year exceeding an increase of 100%. The reason for this growth is based upon not just convenience of information access, but upon the user experience and building brand loyalty.

Consider what an app and website offers to potential clients:

- Social Sharing

- Offers and updates

- Booking and ordering 

- Loyalty points

- Saved favourites, making repeat orders easier

- Instant push notifications

- Ease of online payment

For takeaways and restaurants, having an app provides full brand control, push notifications, ability to customise the menu at any time, the ability to reach more people through social media marketing, customer managements, and analytics on your business.

Brand A Way caters to the needs of takeaways and restaurants and provides support with getting up and running after launching their website and app. By choosing Brand A Way, you will be in complete control of the system. 

We will make sure to constantly update our services and products to provide our customers with up to date technologies. The idea is to deliver a low cost, easy to use and straightforward service as the technology market keeps moving forwards. In short, Brand A Way is for you and with you every step of the way as we believe that small businesses are the heart of the economy. We are here to give takeaway and restaurant owners a chance to develop and establish a positive brand identity.


It is understandable that you will have questions about how to get started in making your app and promoting your brand through your app. Brand A Way is a company that specialises in the development of applications specifically for the takeaway and restaurant markets. We will work with you to identify the strengths and weaknesses of your existing branding (if branding exists) and help you build upon those strengths.

This blog was brought to you by Brand-A-Way stand number 1006