Keynote Theatre 2

Keynote Theatre 2

Yoti is a free app that transforms people’s ID documents and biometrics into a digital identity - putting their ID on their phone. It's a safer way to prove age on nights out, checkout faster with alcohol at supermarkets, and securely share verified details with companies and individuals.

For businesses, Yoti is a digital identity platform that makes it quicker, easier and safer for businesses to verify their customers. We use advanced hybrid data encryption to ensure all personal details are stored and shared securely.

Founded in 2014, we're a team of 150 people based in London on a mission to create the world'’'s trusted identity platform.

Tuesday 26th September

Wednesday 27th September


11.00 - 11.30

Peter Edwards

Brand Fragmentation - Brand Shop Windows - The changing ways consumers engage with brands

The way consumers engage with brands is changing ever more rapidly. Hospitality brands need to compete in new channels whilst remaining in control of their brand/offer assets. Growing pressure on costs makes the right technology tools increasingly valuable. Reacting quickly to new consumer behaviours, reaching new guests through new channels and allowing your brand to speak relevantly to multiple guest personas, is the challenge your technology providers need to meet.


11.45 - 12.15

Magdalena Osmola

Integrated Marketing for New Hotel Opening

The presentation will look at challenges of getting a new hotel brand noticed in a saturated market. We will look at practicalities of an integrated marketing strategy and its implementation – what worked and what did not, no secrets! A down to earth review of new and old techniques (blogger outreach, online PR, email, PPC, content, brand identity). We will also look at what’s next for the travel industry covering most up to date trends.


12.30 - 13.00

Edin Basic

From start-up to multi-million pound buyout

Edin Basic will be sharing the story behind Firezza’s meteoric rise to success, chronicling how the business has gone on to firmly establish itself as the market leader in London’s gourmet pizza delivery market from its humble start-up beginnings.


14.00 - 14.30

Griff Holland

Loyalty & Customer Engagement

The Trials and Tribulations of Transitioning Loyalty from paper to phone. Friska Co-founder Griff Holland will outline the reasons behind the shift from paper to smart phone and how businesses can really harness the power of data to increase the impact of marketing activities and customer connections.


14.45 - 15.15

David Taylor

How to leverage technology in order to differentiate yourselves from your competitors, improve your operations and enhance the guest experience

Through pioneering digital innovation and the brands exciting entrepreneurial approach to management, glh aim to challenge the norms. The company have recently invested heavily into their data architecture to aid their visibility and give an insight into driving operational excellence and enhancing guest experience. This seminar will outline the value and significance of this type of technology, towards providing a successful, enjoyable and profitable experience for all involved, and the development of a thriving brand portfolio.


15.30 - 16.00

John Aizlewood

Engaging Your Target Market

How an insight can and will shape how your brand can sell itself by engaging your target market through the insight.


16.15 - 16.45

John Abbott

Faster, safer, easier ID verification.

We can board planes, watch TV and buy stuff with our phones but we still have to carry paper ID documents. It just doesn’t make any sense. Imagine a world where your customers had their IDs on their phones. Door staff wouldn’t need to worry about fake IDs. You wouldn’t need to spend your Monday mornings trying to track down owners of lost IDs. You could even let your customers pour themselves a beer – no need for your staff to check their ID because your customer can prove their ID to the pump with their phone. Magic. Yoti is your ID on your phone and a global identity platform that lets businesses verify their customers’ identities in seconds. We have teamed up with DrinkCommand and Deltic group to make the future of self-service age verification a reality today.