Work Smarter not Harder To Grow Your Restaurant Business
Restaurants are in a constant battle for the attention of customers. Content, social media, engagements and click rates are no doubt terms that every owner has been forced to consider over the past few years, even more so since the pandemic. It’s become very clear that customers shop 24/7, whether consciously or not and marketing experts estimate that the average person is exposed to 5,000-10,000 ads a day. That’s a scary thought for the average hospitality venue looking to remain relevant.
Results in recent surveys found that consumer behaviour is pointing toward increasing demand for multichannel models. During times of low foot traffic and disrupted trading, these varied sales points and customer contact methods like online stores and selling via social media, are crucial to modern retail operations. Restaurants must stay competitive and customers are used to the ease of shopping and the flexibility it provides, including the ability to browse, buy, preview and order through their choice of delivery alternatives.
However, hospitality is riddled with a huge amount of their own problems to deal with - staff shortages, rising costs of goods, and uncertain consumer behaviours; the last thing a restaurant would want to worry about is managing their social media content and adding on ‘complications’ to their business. Let's face it, most restaurant operators are already bogged down with day-to-day operations and they need to focus on what they do best - which is prepping food, delivering quality products, and improving the in-store customer experience.
So how does the average restaurant operator remain competitive?
Diversifying a restaurant’s sales through multiple channels might be easier than initially thought. Food brands aka virtual brands were the secret sauce to how large businesses were able to rake in additional revenue during the pandemic.
Kbox Global in the UK and Australia maintains that lead through their Host Kitchen model, helping local business owners increase their income through the supported launch of delivery-only brands. From consultation to launch in 14 days or less, KBox takes the guesswork out of growing restaurant businesses, bringing together all additional orders on delivery platforms into a single tablet. With over 200+ locations across both territories, exclusive selection processes are in place for anyone wanting to get a spot in their nationwide reach.
