Iain Wilcox

Digitonic

Iain Wilcox is Marketing Director and co-founder of Digitonic. Founded in 2011, Digitonic creates mobile experiences that help businesses acquire and retain customers.

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Serving up success through location-based mobile marketing

Effective location-based proximity marketing is a must-have for any hospitality operator to increase customer revenues and dwell time. But, despite significant innovation, challenges to implementing effective location marketing remain. Explore various techniques to leverage the power of location marketing in your organisation, whilst broadening your understanding of how various location technologies can help overcome some of your deepest marketing challenges.