Patrick Clover is the founder of BlackBX. BlackBX develop guest WiFi software solutions that allow retail and hospitality companies to communicate with and understand more about their customers who are increasingly using their smartphones whilst in-store and in buying mode.
Having worked in the WiFi industry Patrick became frustrated by the challenge he faced in finding an efficient, low-cost data management bolt-on to WiFi Networks. So BlackBX was ‘born’ 18 months ago and recently featured in Insider Trends, Top 50 Retail Tech Start-Ups, World-WIde
The Importance of Mobile Marketing
A man walks in to a bar….sounds like the start of a joke, but it is no joke if your customer walks in, uses the WiFi and walks out, never leaving a trace. Are you missing the chance to market to your best customers first?